SIM

01.

About Me

Product Building

15+ Years

Leadership Experience

7 Years

Roles I Had

SVP of Product Experience

Front-end Engineer

Product Designer

Product Manager

QA Manager

I love building things

I'm Chee Seng Sim, a New York based digital product builder with a background in front-end and product design. I've spent my career building products from the ground up, working across B2B SaaS and B2C spaces in advertising, scheduling system and consumer market research.

​

With 15+ years of experience across all area of product development, I help companies solving complex problems and build product that drive impact.

02.

What I DO

01

Full Product with Agentic

I identified product inefficiencies, mapped inconsistencies, and shared the findings with design, engineering, and product leadership. This created shared goals and secured the sponsorship needed to start the Design System.

02

Design Leadership

I formed a small cross-functional group called the Guardians of Design System (GODS). They owned key decisions, shaped early standards, and served as the point of contact for their teams. Giving them real ownership strengthened adoption across the organization.

03

Product Management

I set the vision for the Design System and established the standards and governance to support it. By defining how each team contributed, we kept decisions aligned, reinforced ownership, and made the rollout predictable.

03.

Leadership

Duration

2017 - 2024

7 years

Total Team Managed

3

Front-end, Product Design & QA

Max Direct Reports

8

Across 3 teams

Total Team Members

16

Across 3 teams

While I was at Suzy, I started as a Director of Product Experience but my main task was leading the product experience and rebuilding Suzy front-end from scratch. I was fortunate to be given opportunities to build and scale cross-functional teams across front-end, product design, and quality assurance.

​

Along the way, I’ve learned how to balance my role as both an individual contributor and people leader. I’ve learned how to bring company vision’s to life, align the team through design. I learned the ability to move people forward is just as important as being strategic.

​

I’ve helped shape teams and product directions at different stages of company growth. I love helping company reach its goals through strategic design decisions and making sure design is always moving the business forward. I care about how we scale systems, how we keep innovating, how we stay aligned as teams grow, and how we turn ambiguity into clarity. At the end of the day, I like to think I get to contribute to a culture where people create work they are proud of.

04.

Previous WOrk

Typing Journey

A desktop typing experience that helped users improve their typing skills through detailed performance analytics. Generative AI was used to create both standard and personalized lessons.

Role

Solo Builder

Tools

Claude Code, Codex CLI, Gemini CLI, Sonas.ai

Figma, LaunchDarkly, Supabase, Vercel

Responsibilities

An experimental project where I built a fully working product end-to-end using 100% AI.

Design System

Suzy Design System

Role

VP, Product Experience

Tools

Figma, Storybook

Responsibilities

I set the vision, led execution, and guided adoption across product, design, and engineering

Crowdtap

A consumer survey platform for consumer market research

Role

Director, Product Experience

Tools

Figma, Lottie, UserTesting

LaunchDarkly, MixPanel, Segment

Responsibilities

I set the vision, led execution, and guided adoption across product, design, and engineering

Suzy

Experimental project to test how far agentic code can go

Role

Director, Product Experience

Tools

Figma, Angular

UserTesting, LaunchDarkly, MixPanel, Hotjar

Responsibilities

I set the vision, led execution, and guided adoption across product, design, and engineering

05.

Let’s Connect

Image of a mechanical the represent interlocking

Wanna collaborate?

I’m obsess with what AI can do. After unlearning my old way of creating project, I have adapted the constant change in AI advancement. I am excited with what it can unlock and how it make us focusing more on building things in the most accssible way. Now I can dream bigger and if yon have something you want to make, feel free to drop me an email?

​

SIM

01.

About Me

Product Building

15+ Years

Leadership Experience

7 Years

Roles I Had

SVP of Product Experience

Front-end Engineer

Product Designer

Product Manager

QA Manager

I love building things

I'm Chee Seng Sim, a New York based digital product builder with a background in front-end and product design. I've spent my career building products from the ground up, working across B2B SaaS and B2C spaces in advertising, scheduling system and consumer market research.

​

With 15+ years of experience across all area of product development, I help companies solving complex problems and build product that drive impact.

02.

What I DO

01

Full Product with Agentic

I identified product inefficiencies, mapped inconsistencies, and shared the findings with design, engineering, and product leadership. This created shared goals and secured the sponsorship needed to start the Design System.

02

Design Leadership

I formed a small cross-functional group called the Guardians of Design System (GODS). They owned key decisions, shaped early standards, and served as the point of contact for their teams. Giving them real ownership strengthened adoption across the organization.

03

Product Management

I set the vision for the Design System and established the standards and governance to support it. By defining how each team contributed, we kept decisions aligned, reinforced ownership, and made the rollout predictable.

03.

Leadership

Duration

2017 - 2024

7 years

Total Team Managed

3

Front-end, Product Design & QA

Max Direct Reports

8

Across 3 teams

Total Team Members

16

Across 3 teams

While I was at Suzy, I started as a Director of Product Experience but my main task was leading the product experience and rebuilding Suzy front-end from scratch. I was fortunate to be given opportunities to build and scale cross-functional teams across front-end, product design, and quality assurance.

​

Along the way, I’ve learned how to balance my role as both an individual contributor and people leader. I’ve learned how to bring company vision’s to life, align the team through design. I learned the ability to move people forward is just as important as being strategic.

​

I’ve helped shape teams and product directions at different stages of company growth. I love helping company reach its goals through strategic design decisions and making sure design is always moving the business forward. I care about how we scale systems, how we keep innovating, how we stay aligned as teams grow, and how we turn ambiguity into clarity. At the end of the day, I like to think I get to contribute to a culture where people create work they are proud of.

04.

Previous WOrk

Typing Journey

A desktop typing experience that helped users improve their typing skills through detailed performance analytics. Generative AI was used to create both standard and personalized lessons.

Role

Solo Builder

Tools

Claude Code, Codex CLI, Gemini CLI, Sonas.ai

Figma, LaunchDarkly, Supabase, Vercel

Responsibilities

An experimental project where I built a fully working product end-to-end using 100% AI.

Design System

Suzy Design System

Role

VP, Product Experience

Tools

Figma, Storybook

Responsibilities

I set the vision, led execution, and guided adoption across product, design, and engineering

Crowdtap

A consumer survey platform for consumer market research

Role

Director, Product Experience

Tools

Figma, Lottie, UserTesting

LaunchDarkly, MixPanel, Segment

Responsibilities

I set the vision, led execution, and guided adoption across product, design, and engineering

Suzy

Experimental project to test how far agentic code can go

Role

Director, Product Experience

Tools

Figma, Angular

UserTesting, LaunchDarkly, MixPanel, Hotjar

Responsibilities

I set the vision, led execution, and guided adoption across product, design, and engineering

05.

Let’s Connect

Image of a mechanical the represent interlocking

Wanna collaborate?

I’m obsess with what AI can do. After unlearning my old way of creating project, I have adapted the constant change in AI advancement. I am excited with what it can unlock and how it make us focusing more on building things in the most accssible way. Now I can dream bigger and if yon have something you want to make, feel free to drop me an email?

​

SIM

01.

About Me

I love building things

I'm Chee Seng Sim, a New York based digital product builder with a background in front-end and product design. I've spent my career building products from the ground up, working across B2B SaaS and B2C spaces in advertising, scheduling system and consumer market research.

​

With 15+ years of experience across all area of product development, I help companies solving complex problems and build product that drive impact.

Product Building

15+ Years

Leadership Experience

7 Years

Roles I Had

SVP of Product Experience

Front-end Engineer

Product Designer

Product Manager

QA Manager

02.

What I DO

01

Full Product with Agentic

I identified product inefficiencies, mapped inconsistencies, and shared the findings with design, engineering, and product leadership. This created shared goals and secured the sponsorship needed to start the Design System.

02

Design Leadership

I formed a small cross-functional group called the Guardians of Design System (GODS). They owned key decisions, shaped early standards, and served as the point of contact for their teams. Giving them real ownership strengthened adoption across the organization.

03

Product Management

I set the vision for the Design System and established the standards and governance to support it. By defining how each team contributed, we kept decisions aligned, reinforced ownership, and made the rollout predictable.

03.

Leadership

Duration

2017 - 2024

7 years

Total Team Managed

3

Front-end, Product Design & QA

Max Direct Reports

8

Across 3 teams

Total Team Members

16

Across 3 teams

While I was at Suzy, I started as a Director of Product Experience but my main task was leading the product experience and rebuilding Suzy front-end from scratch. I was fortunate to be given opportunities to build and scale cross-functional teams across front-end, product design, and quality assurance.

​

Along the way, I’ve learned how to balance my role as both an individual contributor and people leader. I’ve learned how to bring company’s visions to life, align the team through design. I learned the ability to move people forward is just as important as being strategic.

​

I’ve helped shape teams and product directions at different stages of company growth. I love helping company reach its goals through strategic design decisions and making sure design is always moving the business forward. I care about how we scale systems, how we keep innovating, how we stay aligned as teams grow, and how we turn ambiguity into clarity. At the end of the day, I like to think I get to contribute to a culture where people create work they are proud of.

04.

Previous WOrk

Typing Journey

A desktop typing experience that helped users improve their typing skills through detailed performance analytics. Generative AI was used to create both standard and personalized lessons.

Role

Solo Builder

Tools

Claude Code, Codex CLI, Gemini CLI, Sonas.ai

Figma, LaunchDarkly, Supabase, Vercel

Responsibilities

An experimental project where I built a fully working product end-to-end using 100% AI.

Design System

Suzy Design System

Role

VP, Product Experience

Tools

Figma, Storybook

Responsibilities

I set the vision, led execution, and guided adoption across product, design, and engineering

Crowdtap

A consumer survey platform for consumer market research

Role

Director, Product Experience

Tools

Figma, Lottie, UserTesting

LaunchDarkly, MixPanel, Segment

Responsibilities

I set the vision, led execution, and guided adoption across product, design, and engineering

Suzy

Experimental project to test how far agentic code can go

Role

Director, Product Experience

Tools

Figma, Angular

UserTesting, LaunchDarkly, MixPanel, Hotjar

Responsibilities

I set the vision, led execution, and guided adoption across product, design, and engineering

05.

Let’s Connect

Wanna collaborate?

I’m obsess with what AI can do. After unlearning my old way of creating project, I have adaptated the

​

Along the way, I’ve learned how to balance my role as both an individual contributor and people leader. I’ve learned how to bring company vision’s to life, align the team through design. I learned the ability to move people forward is just as important as being strategic.

​

I’ve helped shape teams and product directions at different stages of company growth. I love helping company reach its goals through strategic design decisions and making sure design is always moving the business forward. I care about how we scale systems, how we keep innovating, how we stay aligned as teams grow, and how we turn ambiguity into clarity. At the end of the day, I like to think I get to contribute to a culture where people create work they are proud of.

Image of a mechanical the represent interlocking

SIM

01.

About Me

I love building things

I'm Chee Seng Sim, a New York based digital product builder with a background in front-end and product design. I've spent my career building products from the ground up, working across B2B SaaS and B2C spaces in advertising, scheduling system and consumer market research.

​

With 15+ years of experience across all area of product development, I help companies solving complex problems and build product that drive impact.

Product Building

15+ Years

Leadership Experience

7 Years

Roles I Had

SVP of Product Experience

Front-end Engineer

Product Designer

Product Manager

QA Manager

02.

What I DO

01

Product Design

I identified product inefficiencies, mapped inconsistencies, and shared the findings with design, engineering, and product leadership. This created shared goals and secured the sponsorship needed to start the Design System.

02

Design Leadership

I formed a small cross-functional group called the Guardians of Design System (GODS). They owned key decisions, shaped early standards, and served as the point of contact for their teams. Giving them real ownership strengthened adoption across the organization.

03

Product Management

I set the vision for the Design System and established the standards and governance to support it. By defining how each team contributed, we kept decisions aligned, reinforced ownership, and made the rollout predictable.

03.

Leadership

While I was at Suzy, I started as a Director of Product Experience but my main task was leading the product experience and rebuilding Suzy front-end from scratch. I was fortunate to be given opportunities to build and scale cross-functional teams across front-end, product design, and quality assurance.

​

Along the way, I’ve learned how to balance my role as both an individual contributor and people leader. I’ve learned how to bring company vision’s to life, align the team through design. I learned the ability to move people forward is just as important as being strategic.

​

I’ve helped shape teams and product directions at different stages of company growth. I love helping company reach its goals through strategic design decisions and making sure design is always moving the business forward. I care about how we scale systems, how we keep innovating, how we stay aligned as teams grow, and how we turn ambiguity into clarity. At the end of the day, I like to think I get to contribute to a culture where people create work they are proud of.

Duration

2017 - 2024

7 years

Total Team Managed

3

Front-end, Product Design & QA

Max Direct Reports

8

Across 3 teams

Total Team Members

16

Across 3 teams

04.

Previous WOrk

Typing Journey

A desktop typing experience that helped users improve their typing skills through detailed performance analytics. Generative AI was used to create both standard and personalized lessons.

Role

Solo Builder

Tools

Claude Code, Codex CLI, Gemini CLI, Sonas.ai

Figma, LaunchDarkly, Supabase, Vercel

Responsibilities

An experimental project where I built a fully working product end-to-end using 100% AI.

Design System

Suzy Design System

Role

VP, Product Experience

Tools

Figma, Storybook

Responsibilities

I set the vision, led execution, and guided adoption across product, design, and engineering

Crowdtap

A consumer survey platform for consumer market research

Role

Director, Product Experience

Tools

Figma, Lottie

UserTesting, LaunchDarkly, MixPanel, Hotjar

Responsibilities

I set the vision, led execution, and guided adoption across product, design, and engineering

Suzy

Experimental project to test how far agentic code can go

Role

Director, Product Experience

Tools

Figma, Angular

UserTesting, LaunchDarkly, MixPanel, Hotjar

Responsibilities

I set the vision, led execution, and guided adoption across product, design, and engineering

05.

Let’s Connect

Wanna collaborate?

I’m obsess with what AI can do. After unlearning my old way of creating project, I have adapted the constant change in AI advancement. I am excited with what it can unlock and how it make us focusing more on building things in the most accssible way. Now I can dream bigger and if yon have something you want to make, feel free to drop me an email?

​

Image of a mechanical the represent interlocking